Launch business
and multiply ROI in China
Global Club of leaders focused on
business growth in China e-commerce
Made by top notch Chinese experts for FMCG business leaders
all across the world:
Enable amazing networking opportunities
It's all about who you know in China.
Empower your connections with the outstanding professionals in China e-commerce:
Brand leaders from Switzerland, HongKong, UK, Spain, France, Russia, China, Germany, Belgium
Top notch experts from the best Chinese companies:
Created by Chinese and westerns leaders
passionate about global cooperation in China's e-commerce:
Shaoming Yang
Founder, CEO -
Guanxi, learning program,
e-commerce strategy
- 15 years of experience in the Chinese e-commerce market;
- Former Vice General Manager of TMall Global and AliExpress of Alibaba Group
Ken Ardali
Senior Partner -
Business growth
- Over 25 years experience in international B2C and B2B consumer businesses
- Former Europe strategy and market development leader for cross-border trade at Alibaba Group (Tmall Global, Alibaba.com) and eBay with focus on in and outbound China
Konstantin Volgapov
Co-founder, CDO -
Digital experience and product
- Created digital solutions for over 300 international enterprises
- Co-founder of a leading influencer marketing company in Eastern Europe.
And then - Since visiting China for the first time nearly 20 years ago, Ken saw the potential for western companies, not just for sourcing their imports, but also the desire of young, affluent Chinese to learn, spend and evolve into a modern society.
He has often pioneered some of the cross-border concepts in the market and worked with Western brands that want to succeed online in China.
On the way he has made many good friends and has grown to appreciate China’s opportunity even more. Chinese ecommerce is less risky now as channels and processes have matured but it has become even more important for any entrepreneur to be smart and informed about how to work and sell in China.
Chinahow.club is an important and timely initiative for foreign merchants.
Ken holds degrees from Imperial College and London Business School.
Spectacular content with exceptional
insights every week
Live webinar every week
- Case study review with an invited expert
- Q&A
- Club member sharing the experience
In-depth webinars
with Chinese experts
Club member's Store Review
Big Q&A and roundtables
to engage personally
Founder of fashion agency ELITE EDGE and media Fashion Real. KOL (68k subscribers) in lifestyle and fashion category
Sam Shusen GUO
Webinar: Case study. Big Fashion category and KOL
Founder of Studio-Chef.com, 40 years of cooking
Christian Hoffmann
Webinar:
How to teach Chinese to cook western foods on Tik Tok
Former co-founder
of BPH China
Renqi
Webinar:
How to enter China by online B2B2C (Direct Import) model?
TMall Global EU Food&Beverage
Angela Lin
Webinar: Joint-Webinar with Tmall Global - #1: Food & Beverage
Alibaba Group, Business Development, UK & Nordics
Zarina Kanji
Webinar: Joint-Webinar with Tmall Global - #2: Supplement
Content:
- It is the first time we talk about Big Fashion Category!
- What is the consumption upgrade in China really like? Is it affected by coronavirus?
- How can a KOL help brands?
- Two case studies of how foreign light luxury brands successfully entered China.
- Realtime talk to Sam's followers and ask their opinions about brand strategy.
Content:
- Christian's story: 40 years of cooking, 20 years of living in China!
- What is the trend of the Chinese cooking industry? What kinds of western foods do Chinese like?
- How to accumulate 27K followers and achieve 1+ million views/video on Tik Tok in 3 months?
- Share his examples of videos.
- Q&A.
Content:
- Renqi is the expert of both online B2B and B2C. He is running a business of Direct Import model, helping overseas merchants to sell on Tmall Direct Import and other platforms, providing service, marketing, and cash flow.
- What is the Direct Import model, and how it works?
- What kinds of products and merchants are suitable to use the Direct Import model?
- How to choose for your business strategy, Flagship Store, or Direct Import?
- Q&A.
Content:
- Brief introduction of Tmall Global - by Tmall Global!
- Three Case studies: how foreign merchants opened their stores on Tmall Global and achieved good results within 6 months in food & beverage categories?
- Bombbar, healthy snack and meal replacement, from Russia
- Whittard, English tea and supplement, from the UK
- Camelicious, camel milk powder from the UAE
- A fast track of applying your Tmall Global Flagship Store!
- Q&A.
Content:
- Brief introduction of Tmall Global - by Tmall Global!
- 3 Case studies: how foreign merchants opened their stores on Tmall Global and achieved good results within 9 months in the supplement category?
- A fast track of applying your Tmall Global Flagship Store.
- Q&A.
What brand professionals say about ChinaHow
We've asked eight Chinahow Club members to share their instant feedback. No preparation, no script, or guidelines. Just pure view on the Chinese market and their journey. We also asked them to share some advice for the newcomers...cause it is important to share. To learn. To build up connections and relationships. Especially in such a turbulent time when people matter most.
It's all about magnificent value
The ChinaHow Club is an excellent opportunity for Asna to get up-to-date information on how e-commerce is developing in China.It is also significant that the members of the club are big brands from different countries. We are very interested in exploring their practical experience. We see good prospects for our company to enter the Chinese market, so the club is a unique opportunity to be the first to know all the most up-to-date information about the country.
Sincere thanks to ChinaHowClub team for support and guidance on one of the most complicated world markets. China seems to be more clear with your up-to-date information. It helps us to understand not only the business curve of China but cultural considerations as well, that is highly valued to enter the Chinese market very smoothly in our opinion.
Three years ago, we launched in China. We opened an office, hired people, registered, and delivered the goods. For three years, we have studied how to run business in China through companies and people we met. As a result, I can say that business in our sphere in China is very different from our experience in Russia. Therefore, it is crucial to research and learn, but it's better to learn from competent people. I can say one thing: if we had met Shaomin earlier, then we would have succeeded faster in China. The idea of Chinahow Club - discussing the rules and features of business in China together, getting to know and sharing experience is perfect. Once again, I want to say how important it is to research in China. I hope that and Chinahow Club would be a useful tool in it. I wish success for the entire club team.
Ecommerce in China is significantly different from any other country in the world. The consultants from Chinahowclub at training webinars understand the basics of the functioning of this market and provide useful, practical recommendations. SPLAT has been in this market for a long time, but Shaomin (Chinahow expert) allows you to look at Ecommerce in China more systematically and understand the main trends. The Chinahowclub team flexibly adapts to the requests of participants, and experts are always ready to delve into the issue, as well as work out a more exciting topic. I recommend participation in the club for both beginners and more experienced companies in the Chinese market!
The launcher marathon gave me an understanding that choosing the right TP is a key to success in Chinese e-commerce market. ChinaHow membership will help our company to start our selling our products in China.
We were discussing the opportunity to change the TP and find the right one. ChinaHow guidance and comments on our flagship store helped us a lot. Now we can cooperate with company to make our business even stronger
You are in a good company:
Operate your business
completely online
All-in-one platform suitable for running
your business. No need to visit China -
work remotely from any place in the world
- Latest insights and brand cases
- Trustworthy connections with proven partners and platforms
- Secure purpose-driven community
- Latest market data and executive summaries
- Tools for business operations: legal, marketing, strategy, logistic frameworks agreement templates, step-by-step market entry business process, and much more
Seize opportunities on the biggest online consumers market in the world
China takes
55%
of global EC market with 27% annual growth rate
Tmall’s 11.11 is
5+
times bigger than Black Friday
Alibaba alone is
BIGGER
than whole retail in Spain or Australia
COVID-19
INCREASED
growth dynamic of China's e-commerce Tmall’s 11.11 is
It's not about whether the market is big enough.
It's How your business could benefit from the most prolific e-commerce buyers in the world with a seemingly insatiable demand for foreign goods?
Explore real stories of launches, growth, failure and success
It's all about who you know in China.
Join Today and never be alone in China
Joining ChinaHow Club, the trusted community and advanced educational platform is the very first step for the leaders who are willing to succeed in the Chinese e-commerce market.
Amazing connections and trust-leveraging opportunities with business professionals from 10+ countries.
Secure way to start or enhance cooperation with the most innovative and high performing companies in China - Alibaba Group, Tencent, Bytedance, JD, Pinduoduo.
Market updates, brand cases, insights - every week on the live webinar
Q&A regarding your business - every week on the live webinar.
Joining ChinaHow Club, the trusted community and advanced educational platform is the very first step for the leaders who are willing to succeed in the Chinese e-commerce market.
Amazing connections and trust-leveraging opportunities with business professionals from 10+ countries.
Secure way to start or enhance cooperation with the most innovative and high performing companies in China - Alibaba umbrella, Tencent umbrella, Bytedance umbrella, JD, Pinduoduo.
Market updates, brand cases, insights - every week on the live webinar
Q&A regarding your business - every week on the live webinar.
Join now and save your money and time
Data report for your category - is already included in the annual membership
For under $200 per month you will get:
23 category sales reports
lifetime access
1 hour LIVE webinar every week with Q&As
24/7 secure member
community where all day-to-day questions are answered!
Access to all teaching materials
on the ChinaHow platform - including videos, slides, strategies and platforms review, market prices and benchmarks
Invitation-only community for brand's founders and C-suite - connections with brand leaders all across the globe
100-hours ultimate library of the China's e-commerce content